1. Operators, Not Ornaments - Where Diversity Drives Profit

The night the business turned wasn’t when the numbers changed. It was when Miriama, two weeks into the COO role, asked: “If we stopped bribing customers tomorrow, which product would they still choose and why?” That one question killed a pet product, freed up run-time for a genuine hero, and turned noisy “growth” into real profit.
This isn’t a feel-good diversity story. It’s about women in the cockpit of the company, not on the brochure. When capable women run price, product and capacity, the questions change and so do the margins.