3. Motivate and Improve Your Team.
How to set clear expectations, tackle underperformance and get the best from your people.
Picture someone who has been with you a few years. They started well, motivated and productive. Lately, though, the work has been slipping. Deadlines get missed. Small errors creep in. The spark has gone. You can feel the rest of the team starting to carry them, with resentment building quietly in the background. You know you need to do something. You are just not sure what.
Do you give a warning? Offer more training? Start thinking about letting them go? Plenty of New Zealand owners freeze at exactly this point and do the one thing that never works, which is nothing. They wait and hope it sorts itself out.
It rarely does. Left alone, poor performance spreads. It drags on output, sours the mood of the people picking up the slack and eventually shows up in the numbers. In a small team, where every role carries real weight, you cannot afford to let one person quietly check out. Managing performance well is not box-ticking. It is one of the core jobs of running the place.
The good news is that performance management is not really about discipline. Done well, it is about building a setup where people know what is expected, get honest feedback and feel backed to do good work. Most problems can be headed off long before they need a hard conversation. Here is how.
Most people do not decide to coast. By the time the work slips, they usually know. They are waiting to see whether you will say anything.
Be clear about what good looks like
A surprising amount of underperformance traces back to a simple thing. The person was never really clear on what was expected. Sort that at the start. Spell out what the role is responsible for and how you will know it is going well. Set a few goals that connect to what the business is actually trying to do. Show them what a good job looks like in practice, not just in the abstract. People can only hit a target they can see.
Give feedback all year, not once a year
The annual review is close to useless on its own. By the time it rolls around, the moment to fix anything has long passed. Far better to make feedback a normal, regular thing. A monthly or quarterly catch-up to talk about how it is going. Honest comment in the moment, the good as well as the things to work on. Genuine recognition when someone does well. When feedback is steady and expected, nobody gets blindsided. Problems get sorted while they are still small.
Tackle the slip early and gently
When someone is falling short, deal with it sooner rather than later. The longer you leave it, the bigger it grows and the harder the conversation gets. Start with a quiet, private chat to understand what is going on, because there is often something underneath it. Be specific rather than vague. “Your work has been poor” lands as an attack and tells them nothing. “I have noticed three deadlines slip this month, let us talk about what is happening” gives them something real to respond to. Then work on the fix together, with clear steps, sensible timeframes and the support to get there. Treat it as a problem to solve rather than a person to punish and you usually get a better result.
Sometimes the fix is help, not pressure
Not every dip is about effort. Often someone is struggling because they are missing a skill or have quietly lost their confidence. Pressure makes that worse. Support makes it better. Pair them with a more experienced colleague who can show them the ropes. Pay for the course or the workshop that fills the gap. Give them a stint in a different part of the business to reset their interest. Spending a little on someone’s development is rarely wasted. It often turns a fading employee back into a strong one.
Notice the people doing it well
Performance management is not only about the strugglers. It is just as much about looking after the people quietly carrying the place. You may not be able to match a big firm on salary, but recognition costs little and goes a long way. A word of thanks in front of the team. A small reward, a voucher, a long lunch, an afternoon off. More responsibility or a step up for the ones ready to take it. People who feel seen tend to stay. They tend to keep lifting.
What would you do?
Picture a long-serving employee who has always been reliable and whose work has lately tailed off. You are worried about it and you do not want to lose someone loyal. Run the steps above. Sit down privately and find out what is really going on. Build a simple plan together, with realistic goals and proper support. Keep the feedback and the encouragement coming while they find their feet. Handled like that, a performance dip becomes a turning point rather than an exit. You often keep a good person you would otherwise have lost.
“Employees do not need a boss who catches them doing things wrong. They need a leader who helps them get things right.”
Get the basics right and most performance problems never reach crisis point. Clear expectations. Steady feedback. Early and gentle intervention. Real development and genuine recognition. Each does its quiet work long before anything boils over. You end up with a team that knows where it stands, feels supported and wants to do well. That is good for them. It is even better for the business.
Next in the series, the employment law essentials that keep a good business out of trouble.